CUPRA Born pricing announced
CUPRA Born arrives with more range than rivals.
Sydney, 16-12-2022
The CUPRA Born will be available to order in Australia on Tuesday 20th December 2022, as a battery electric vehicle (BEV) with the longest range for the most attainable price: up to 511kmᵈ⁴ between recharging for $59,990 plus on-road costs.
For its first BEV, this European brand has achieved an electric range and pricetag that both start with a ‘5’ – the CUPRA Born being the only BEV to claim this feat.
In states and territories such as NSW and ACT the drive-away price is within $2,500 of that class-leading sum, before region-specific incentives are applied. Where incentives are applicable, the drive-away price could fall below the RRP.
CUPRA has been laser-focused on delivering its rear-wheel drive hot hatchback BEV both with class-leading electric range, the performance and dynamics that local drivers love – and at a competitive price.
Built on a dedicated BEV platform – called MEB – the Born has been raised from the ground up to deliver not only 7.0-second 0-100km/hᵈ³ straight line speed, but most importantly driver engagement through the steering and rear-drive chassis.
This is supported by 19- or 20-inch alloy wheels, optional wide Michelin Pilot Sport 4 tyres, and a high level of standard technology and luxury for the price.
CUPRA Australia Director Ben Wilks said: “We wanted the CUPRA Born to arrive with pricing that bests comparable BEVs, but most importantly is comparable to the hot hatchbacks that Australians love and really engage with.
“To combine a long 500km-plus EV range with instant electric performance, and controllable dynamics through the sharp steering and rear-wheel drive chassis, places the CUPRA Born in an exclusive part of the market.
“From range and pricing, to space and driver satisfaction, the Born will be the most important vehicle that CUPRA launches as it defines class leadership.”
The only options for the CUPRA Born are the Interior Package ($2,900), Performance Pack ($2,600) and Premium Metallic, Aurora Blue paint ($475) detailed below.
The CUPRA Born will arrive in March/April 2023 with service plans to be announced.
CUPRA Born - $59,990 plus on-road costs
ACT: $61,990 drive-away
NSW: $62,490 drive-away
QLD: $63,490 drive-away
VIC: $64,990 drive-away
SA: $64,490 drive-away
WA: $66,490 drive-away
Please note that these drive-away prices do not include state and territory based EV Incentives. Customers may access rebates depending on the state or territory they are living in and other eligibility requirements. Click here to learn more about government EV incentives.