About CUPRA

Life is meant to be grasped with both hands. No compromise, no apologies, no shying away. 

Drive a CUPRA and you’ll know what it means to live. Value scintillating performance, uniquely desirable styling and unabashed expression? The CUPRA is the embodiment of them all.

Born out of the high-performance motorsport subsidiary of Spanish automobile manufacturer SEAT, CUPRA wears its motorsport pedigree with pride. Powerful petrol engines and awe-inspiring ride and handling make every drive in a CUPRA one to be savoured.   

Of course, CUPRA has the style to accompany the substance. Each CUPRA model has been designed to capture the essence of motoring performance, with styling that dares to be different and invites the unexpected. 

CUPRA’s aim is to ‘bring Barcelona to Australia’. In fact, Australia will be the first country in the world where CUPRA will operate exclusively as a performance brand.  

Propelled by innovation, CUPRA also brings electrification to Australia in the form of exciting plug-in hybrid (PHEV) engines and with plans to introduce an all-electric model soon. CUPRA’s goal of being a fully electric brand by 2030 is proof that it’s looking to the future and openly welcomes change. 

Take the challenge and embrace different. CUPRA is for people with nothing to prove, but everything to gain.